Sonata Retina for Retail
Everyday Retailers generate millions of records on the transactions and Loyalty. This data can provide holistic information to the retailer on various day to day decision making and insight to derive customer insight and revenue. Few of the insight are:
- Who your valuable customers are?
- What are your customer buying?
- What product combination they are buying?
- How frequently they are buying?
- Which promotion they will respond to?
- Who are churned or about to churn?
Retina is a web based retail analytics plug and play solution. Retina takes the POS and the customer demographic data as input to provide actionable insights to retailers. These features help retailers address issues related to loyalty and promotions, churn prediction, inventory analysis etc.
The advanced analytics capability of Retina like product affinity, RFM score, Campaign performance, sales trend analysis etc. The self-service BI feature enables the power users to create their own reports from anywhere which reduces their dependency on external IT teams thus reducing the cost and increasing the efficiency.
There are other reporting sections are:
- Preference reports : provides the customer preference for different Brand, Category, Promotion, shopping day, time & store
- Trend Reports : Trend reports on customer group, brand, category & product
- Customer demographic reports
- Loyalty Reports : points earned, redeemed and expired by customer groups
- Sales reports : sales reports by category hierarchy , Brand, customer groups & demographic
- Store Reports : Sales reports based on staff, footfall and Store Area
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